National print ad

National advertising campaign

UC Davis launched a national advertising campaign in fall 2016 that showcases our role in protecting and enhancing the quality of life for all living things.

Our overarching goal is to promote the value and impact of UC Davis’ research and educational opportunities with our target audiences. The messaging format (You/We) demonstrates how individual people benefit every day from our collaborative problem-solving in the areas of food, energy, health, education, art and the environment.

Campaign narrative

We all want a world where life is healthier, sustainable, safer and more enjoyable. And UC Davis is helping us get there with innovations that translate to real-world changes. A breakthrough treatment, a more meaningful experience, a better way to learn — each has the power to improve our quality of life, and to give us hope. That’s a world transformed.

Campaign execution

The initial phase of the campaign ran in a variety of mediums including print, out of home and digital:

  • Sacramento International Airport
  • Twitter, Facebook and LinkedIn
  • Chronicle of Higher Education, Chronicle of Philanthropy, Southwest: The Magazine, Comstock’s

The campaign continues in 2017 and will run in a variety of national print and digital outlets.

Learn about the stories featured in the ads at our campaign landing page.