Strategy and Messaging

The UC Davis brand is the set of perceptions and experiences that come to mind when people think of our university.

As communicators, our job is to influence those perceptions — and strengthen the UC Davis brand — by presenting consistent, credible and authentic messages about the university, our people and our accomplishments.

What it boils down to: every social media post, publication, web page and presentation that we craft and share publicly is an opportunity to stay "on brand." Communications that don't align with our brand weaken it and confuse our audience.

Core messages

  • We nourish and feed the world.
  • We discover and innovate.
  • We advance the condition of health.
  • We enrich life.
  • We empower a dynamic educational experience.
  • We foster a diverse and inclusive community.
  • We protect and sustain the environment.
  • We rank among the world’s best in higher education.

For UC Davis facts and statistics to support your messages, please visit our Find a Fact section.