The UC Davis Brand

Who we are

UC Davis is a global community of individuals who are singularly dedicated in advancing the quality of life on earth and discovering solutions for some of the world’s most pressing challenges.

Our brand essence

We’re applying fresh thinking, collaboration and problem solving to innovate and address the greatest challenges of the century. UC Davis advances in food, energy, health, education and the environment are protecting and improving the quality of life for all.

Conveying the brand

  • Celebration of breakthrough discovery
  • Established collaborations in state, nation and world
  • Excellent scholarship
  • Creativity
  • The role we play in enhancing the quality of life for all living beings

Brand personality

  • Unique
  • Creative
  • Bold
  • Genuine
  • Diverse
  • United
  • Problem solving