Archived Presentations

December 2017

Veterans Day Social Media Campaign

Lauren Suedkamp, UC Davis Health social media strategist, shared the execution and outcome of her team's 2017 Veterans Day social media campaign.

Brand Research

Tom Hinds, director of marketing and branding, discussed the results and recommendations of recent brand research conducted to better understand the brand perceptions of UC Davis by key audiences, including alumni, California voters and admitted students.

November 2017

Return on Marketing Investment

Graduate School of Management Executive Director of Marketing and Communications Tim Akin shared how his team demonstrates its value to the dean and stakeholders.

October 2017

Open enrollment marketing campaign

UC Davis Health Marketing Director Lisa Montell reviewed the clinical enterprise marketing campaign's objectives, strategy, challenges and creative approach.

UC Davis Health Director of Communication and Media Relations Pam Wu moderated a panel on strategic communications planning.

September 2017

Research lab photo guidelines

Finance, Operations and Administration Director of Communications BreAnda Northcutt presented guidelines for shooting and using photographs taken in UC Davis research labs.

SiteFarm CMS

Shawn DeArmond, web architect, IET, provided SiteFarm updates and walked through two case studies.

June 2017

Graduate student recruitment

Graduate Studies Marketing and Communications Manager Elizabeth Lambert gave an overview of graduate student recruitment and shared ways that communicators can help with recruitment efforts.

Trademark licensing

Doug Kouba, assistant director of marketing, trademarks and licensing, discussed the role of the UC Davis Trademark Licensing program, annual revenue growth and news about retailers and product development.

Climate change website

Associate Director of Visual Communications John Mounier provided an update on the new UC Davis Climate Change website.

May 2017

Creating mobile video

Joe Proudman walked through the steps of creating compelling video on a mobile phone, from pre-production planning to editing.

Audience insights

Steve Telliano and Josh Morgan of Edelman—Sacramento discussed the results of the 2017 Edelman Trust Barometer and the implications for our communications efforts moving forward.

April 2017

Positioning new leaders

Panelists discussed the lessons they've learned while helping new leaders acclimate. Dana Topousis of Strategic Communications moderated the panel, which included David Slipher, College of Biological Sciences, Donna Justice, College of Letters and Science, and Tim Akin, Graduate School of Management. 

March 2017

Diversity and inclusion in communications

Mikael Villalobos led a workshop on incorporating diversity and inclusion into our communications. 

He also recommended the Diversity Style Guide as a resource. Developed at San Francisco State University, it’s a guide “to help journalists and other media professionals cover a complex, multicultural world with accuracy, authority and sensitivity.” It links to additional resources ranging from the AAJA Handbook to Covering Asian America to a style guide about reporting on mental health.

February 2017

Event communications plan 

Michelle Poesy gave an overview of Give Day and shared how your unit can get involved in supporting and promoting the event.

Branding 

Lisa Montell gave a presentation on the rationale behind the UC Davis Health System name change to UC Davis Health and an overview of rebrand launch activities. 

Presentations 

Adam Napolitan gave a presentation about effective presentations, "Make your next presentation TED-worthy."

January 2017

Event promotion

Julia Ann Easley gave a presentation on event promotion through local channels.

Strategic social support

Paul Terry gave a presentation on his use of strategic social support to power engagement with the Food Day Challenge program.