Archived Presentations

November 2018

Dana Topousis, Chief Marketing and Communications Officer, gave a presentation on Strategic Communications initiatives.

Becky Furtado, Director of Marketing and Development Communications, and Laura Pizzo, Senior Manager of Communications gave an update on Development and Alumni Relations.

Chris Bowman and Chris Macias, speechwriters for Chancellor May, gave a presentation on leadership communications.

October 2018

Adam Napolitan, Web Communications Director, gave a presentation on Content Strategy Best Practices.

Kat Kerlin, News and Media Relations Specialist, gave a presentation entitled “Best Practices in Action: Climate Change.”

September 2018

Updates

Chris Robinette, Assistant Athletics Director, Marketing, Ticket Sales & Strategy, gave an overview of the year ahead and priorities for UC Davis Athletics.

Sallie Poggi, Social Media Director, gave an update on fall initiatives for social media.

Adam Napolitan, Web Communications Director, gave an update on website initiatives and outcomes.

June 2018

Big Ideas

Becky Furtado, Director of Marketing and Communications, Development and Alumni Relations, shared the latest developments in the Big Ideas initiative.

First Generation Initiative

Sharon Knox, Director of Communications, Undergraduate Education, presented an update on the First Generation Students Initiative. This initiative aims to better equip our campus to help first generation students navigate the unfamiliar landscape of higher education.

May 2018

National Advertising Lessons Learned

Linda Forbes, associate director of marketing in Strategic Communications, and Kristin Burns, content marketing manager at the One Health Institute, gave a modified version of their CASE ConnectWest 2018 presentation about developing and executing the 2017 national awareness advertising campaign.

Email Reputation

Tom Pomroy of Information and Educational Technology discussed email reputation management and changes being made to better accommodate integration of vendor email services such as Constant Contact.

April 2018

Give Day and By Philanthropy Updates

Becky Furtado, director of marketing and development communications, and Laura Pizzo, senior manager, communications, DEVAR, shared their communications plan for Give Day '18, and an update on the by Philanthropy campaign, which runs May 1-17 and gives visibility to donations in action.

College magazine redesign and redistribution strategy and content realignment

Caren Weintraub, director of marketing, Lisa Wells, senior designer, and Stephanie Perla, marketing specialist, College of Agricultural and Environmental Sciences, walked through the decision-making process behind the redesign of the college's Outlook Magazine.

Increasing Web traffic through SEO and evergreen content development

Adam Napolitan, director of web communications, Strategic Communications, shared how an evergreen content strategy is helping the UC Davis website build momentum in between viral stories.

March 2018

Digital diversity

Paul Terry, digital marketing and communications specialist, Graduate Studies, and blog editor for the UC Davis LGBTQ+ Health Initiative, explores how to create equitable, inclusive and relevant online content, resources and web pages that support the journeys of our diverse virtual audiences.

Proposal to expand center/institute wordmark system to administrative units

Tom Hinds, Strategic Communications, provided a brief overview of proposal to expand enter/institute wordmark system to administrative units. Presented with BreAnda Northcutt, FOA; Bonnie Shea, Global Affairs; and AJ Cheline, Office of Research.

February 2018

Graphic tool

BreAnda Northcutt, director of communications, finance, operations and administration, demonstrated how Piktochart can be used as an easy, dynamic chart-making tool.

Personas

Nikki Fox, research and insights analyst, Strategic Communications, presented an overview of personas and shared three personas she's built for message development.

January 2018

Freedom of expression discussion

Michael Sweeney, campus counsel, discussed what freedom of expression is and is not, cited recent example in national news and on our own campus, and answered questions from the audience. Kelley Weiss, executive director of marketing and communications, UC Davis School of Law, moderated the session.

Comprehensive campaign update

Becky Furtado, director of marketing and development communications, and Laura Pizzo, senior manager, communications, DEVAR, shared an update on the comprehensive campaign and Big Ideas.

December 2017

Veterans day social media campaign

Lauren Suedkamp, UC Davis Health social media strategist, shared the execution and outcome of her team's 2017 Veterans Day social media campaign.

Brand research

Tom Hinds, director of marketing and branding, discussed the results and recommendations of recent brand research conducted to better understand the brand perceptions of UC Davis by key audiences, including alumni, California voters and admitted students.

November 2017

Return on marketing investment

Graduate School of Management Executive Director of Marketing and Communications Tim Akin shared how his team demonstrates its value to the dean and stakeholders.

October 2017

Open enrollment marketing campaign

UC Davis Health Marketing Director Lisa Montell reviewed the clinical enterprise marketing campaign's objectives, strategy, challenges and creative approach.

UC Davis Health Director of Communication and Media Relations Pam Wu moderated a panel on strategic communications planning.

September 2017

Research lab photo guidelines

Finance, Operations and Administration Director of Communications BreAnda Northcutt presented guidelines for shooting and using photographs taken in UC Davis research labs.

SiteFarm CMS

Shawn DeArmond, web architect, IET, provided SiteFarm updates and walked through two case studies.

June 2017

Graduate student recruitment

Graduate Studies Marketing and Communications Manager Elizabeth Lambert gave an overview of graduate student recruitment and shared ways that communicators can help with recruitment efforts.

Trademark licensing

Doug Kouba, assistant director of marketing, trademarks and licensing, discussed the role of the UC Davis Trademark Licensing program, annual revenue growth and news about retailers and product development.

Climate change website

Associate Director of Visual CommunicationsJohn Mounier provided an update on the new UC Davis Climate Change website.

May 2017

Creating mobile video

Joe Proudman walked through the steps of creating compelling video on a mobile phone, from pre-production planning to editing.

Audience insights

Steve Telliano and Josh Morgan of Edelman—Sacramento discussed the results of the 2017 Edelman Trust Barometer and the implications for our communications efforts moving forward.

April 2017

Positioning new leaders

Panelists discussed the lessons they've learned while helping new leaders acclimate. Dana Topousis of Strategic Communications moderated the panel, which included David Slipher, College of Biological Sciences, Donna Justice, College of Letters and Science, and Tim Akin, Graduate School of Management.

March 2017

Diversity and inclusion in communications

Mikael Villalobos led a workshop on incorporating diversity and inclusion into our communications.

He also recommended the Diversity Style Guide as a resource. Developed at San Francisco State University, it’s a guide “to help journalists and other media professionals cover a complex, multicultural world with accuracy, authority and sensitivity.” It links to additional resources ranging from the AAJA Handbook to Covering Asian America to a style guide about reporting on mental health.

February 2017

Event communications plan

Michelle Poesy gave an overview of Give Day and shared how your unit can get involved in supporting and promoting the event.

Branding

Lisa Montell gave a presentation on the rationale behind the UC Davis Health System name change to UC Davis Health and an overview of rebrand launch activities.

Presentations

Adam Napolitan gave a presentation about effective presentations, "Make your next presentation TED-worthy."

January 2017

Event promotion

Julia Ann Easley gave a presentation on event promotion through local channels.

Strategic social support

Paul Terry gave a presentation on his use of strategic social support to power engagement with the Food Day Challenge program.