Training Resources

Advance your skills

Interested in growing your career as a communications professional in higher education? Here is a sampling of the resources available to you.


UC Davis employees have access to thousands of books online, including marketing titles, from Books 24x7. To learn more, visit the Staff Development and Professional Services website


UC Davis Extension offers courses in digital marketing, including content marketing, SEO and social media.


Symposium for the Marketing of Higher Education

Every November, the American Marketing Association offers the Symposium for the Marketing of Higher Education, which offers the latest thinking in integrated marketing and branding specific to higher education.

HighEd Web

The HighEd Web Association hosts an annual conference for web developers, marketers, designers, and writers who work at colleges and universities. The association publishes an online journal, Link, for higher-ed web professionals. Interested in sharing your knowledge and experience? Link has an open call for contributors.

Peer-shared resources