Colors

UC Davis Blue and Gold

Print branding colors

  • UC Davis Blue

    PMS 301

    CMYK: 100/56/0/34

  • UC Davis Gold

    PMS 110

    CMYK: 0/19/100/15

A note about PMS vs. CMYK: Never choose the PMS color in your software and then change your color space to CMYK; the results will be different than shown here. If using CMYK, be sure to enter the values above instead of doing an automatic conversion.

Digital branding colors

  • RGB: 0/40/85

    HTML: 002855

    Web accessibility-safe text color: white or UC Davis Gold

  • RGB: 218/170/0

    HTML: DAAA00

    Web accessibility-safe text color: black or UC Davis Blue

Colors for print are assigned numbers in the Pantone Matching System (PMS)*. For almost all full-color UC Davis print and Web publications, the dominant colors should be UC Davis blue (PMS 301C), and UC Davis gold (PMS 110C) as shown in the PMS coated-paper color swatch book.

Other materials and processes

While our CMYK and spot colors will reproduce consistently in print, pieces like lapel pins and vinyl banners won't come out as intended without color adjustment. Work with your vendor to match the PMS color as closely as possible in all cases. Simply specifying the color or CMYK build may not yield the intended results.

Whenever possible, press and production samples should be reviewed on the the intended substrate and under the intended conditions. Outdoor banners, for example, will only show their true effect outdoors.

Color screens for digital use:

UC Davis Blue

Custom mix. Straight tints of the blue will not work; please use only the color values below.

  • 100%
    002855

  • 90%
    1A3E68

  • 80%
    335379

  • 70%
    4D688C

  • 60%
    667D9D

  • 50%
    7F93AE

  • 40%
    99A9BF

  • 30%
    B2BDCF

  • 20%
    CCD4E0

  • 10%
    E5E9EF

UC Davis Gold

  • 100%
    DAAA00

  • 90%
    DEB31A

  • 80%
    E1BB33

  • 70%
    E5C44D

  • 60%
    E9CC66

  • 50%
    ECD47F

  • 40%
    F0DD99

  • 30%
    F4E5B2

  • 20%
    F8EECC

  • 10%
    FBF6E5

Black

  • 100%
    000000

  • 80%
    333333

  • 70%
    4C4C4C

  • 60%
    666666

  • 50%
    808080

  • 40%
    999999

  • 30%
    B2B2B2

  • 20%
    CCCCCC

Secondary colors

For best results in multicolored publications, restrict secondary color choices to a maximum of two or three beyond UC Davis gold or blue. In fact, UC Davis blue, UC Davis gold and black for text are sufficient for effective publication design that unmistakably communicates UC Davis’ identity.

The colors below offer great secondary color flexibility while providing a reasonably limited palette. Please do not introduce other secondary colors into UC Davis publications.

Use secondary colors only as accents, never as dominant colors or backgrounds.

  • Unitrans Red

    PMS 200

    CMYK: 3/100/70/12

    HTML: BA0C2F

    Web accessibility-safe text color: white

  • Western Redbud

    PMS 233

    CMYK: 12/100/0/0

    HTML: C6007E

    Web accessibility-safe text color: white

  • California Poppy

    PMS 144

    CMYK: 0/51/100/0

    HTML: ED8B00

    Web accessibility-safe text color: black or UC Davis Blue

  • Golden Lupine

    PMS 116

    CMYK: 0/14/100/0

    HTML: FFCD00

    Web accessibility-safe text color: black or UC Davis Blue

  • Sunny Grass

    PMS 368

    CMYK: 65/0/100/0

    HTML: 78BE20

    Web accessibility-safe text color: black or UC Davis Blue

  • Sky Blue

    PMS 306

    CMYK: 75/0/5/0

    HTML: 00B5E2

    Web accessibility-safe text color: black or UC Davis Blue

  • Rec Pool Blue

    PMS 3135

    CMYK: 100/0/20/0

    HTML: 008EAA

    Web accessibility-safe text color: large white text only

  • Wine Grape

    PMS 260

    CMYK: 66/100/8/27

    HTML: 642667

    Web accessibility-safe text color: white

  • MU Brick

    PMS 7607

    CMYK: 0/59/49/14

    HTML: C26E60

    Web accessibility-safe text color: large white text only

  • Hart Hall Stucco

    PMS 7411

    CMYK: 0/42/75/2

    HTML: E6A65D

    Web accessibility-safe text color: black or UC Davis Blue

  • Sage Green

    PMS 7494

    CMYK: 35/5/42/14

    HTML: 9CAF88

    Web accessibility-safe text color: black or UC Davis Blue

  • Evergreen

    PMS 7484

    CMYK: 91/14/78/60

    HTML: 00573F

    Web accessibility-safe text color: white

  • Winter Sky Gray

    PMS 5415

    CMYK: 56/24/11/34

    HTML: 5B7F95

    Web accessibility-safe text color: large white text only

  • Centennial Walk Gray

    PMS Cool Gray 5C

    CMYK: 13/9/10/27

    HTML: B1B3B3

    Web accessibility-safe text color: black or UC Davis Blue

  • Cork Oak

    PMS Warm Gray 5C

    CMYK: 11/13/16/32

    HTML: ACA39A

    Web accessibility-safe text color: black or UC Davis Blue

  • South Hall Shingle Brown

    PMS 4625

    CMYK: 30/72/74/80

    HTML: 4F2C1D

    Web accessibility-safe text color: white