Unit Logo Signatures

Getting a signature made

To request a unit signature, contact the Repro Graphics design unit.

Unit logo signatures combine the UC Davis wordmark with the name of an academic or administrative unit. 

These are the only approved marks to be used to identify schools, colleges, research units, academic and administrative departments and other campus units; and they are the only instances where the campus wordmark can be used as part of any name or mark. 

Do's and don'ts

Do

  • These signatures may include one or two organizational levels below the UC Davis wordmark. 
  • Contact Repro Graphics about having signature created.

Don't

  • Ampersands (&) shall NOT be used in unit logo signatures.
  • Unit names shall NOT begin with the word “The” as in: The College of Letters and Science, which should be: College of Letters and Science.
  • Aside from the 10 schools and colleges, no unit logo signatures may contain any additional graphic or text elements.

Signatures and hierarchy

In the examples below, Facilities Management and Veterinary Medicine are shown in all acceptable hierarchies, with and without sub-units:

examples of unit logo signatures

Note that in the example of Veterinary Medicine, only the options with the school's name, "Veterinary Medicine," in the second position include the school's graphic icon.

Consider your audience in determining which arrangement works best. For example, audiences who deal directly with Building Maintenance may not need to know that it is a sub-unit of Facilities Management.

Schools and colleges

The schools and colleges listed below are the only UC Davis units permitted, but not required, to use individually designed icons as part of their logo signatures.

Logo: College of Agricultural and Environmental Sciences

Logo: College of Biological Sciences

Logo: College of Engineering

Logo: College of Letters and Science

Logo: Graduate School of Management

Logo: School of Education

Logo: School of Law

Logo: School of Veterinary Medicine

The School of Medicine and the Betty Irene Moore School of Nursing are part of the UC Davis Health sub-brand. For more information, see UC Davis Health's graphic standards and tools (intranet site).

Guidelines for use

Full color on light backgrounds, white through 20% gold, or other light color. Other backgrounds, contrast to mark must be equivalent or greater.

Graphic: Color UC Davis logo on white background

Graphic: Color UC Davis logo on light gold background

Full color REVERSE on dark backgrounds 100% 295—black. Other backgrounds, contrast to mark must be equivalent.

Graphic: Color UC Davis logo on blue background

Graphic: Color UC Davis logo on black background

Monochrome on white.

Graphic: Monochrome UC Davis logo on white background

Monochrome on light background.

Graphic: Monochrome UC Davis logo on light gray background

Monochrome on dark background.

Graphic: Monochrome UC Davis logo on dark gray background