Unit Logo Signatures
Getting a signature made
To request a unit signature, contact the Repro Graphics design unit.
These marks combine the UC Davis wordmark with the name of an academic or administrative unit. Signatures may include either one or two organizational levels below the UC Davis wordmark. Ampersands (&) shall NOT be used in unit logo signatures. Unit names shall NOT begin with the word “The” as in: The College of Letters and Science, which should be: College of Letters and Science.
These are the only approved marks to be used to identify schools, colleges, research units, academic and administrative departments and other campus units; and they are the only instances where the campus wordmark can be used as part of any name or mark. Aside from the 10 schools and colleges, no unit logo signatures may contain any additional graphic or text elements.
See link (upper right) to contact Repro Graphics about having signature created.
All unit logo signatures consist of two levels of information and sometimes three. We recommend that you consider your audience in determining which level of information you wish to use. Here are three options, for example, that Facilities Management could choose to use for their sub-unit, Building Maintenance.
Schools and Colleges
The schools and colleges listed below are the only UC Davis units permitted, but not required, to use individually designed icons as part of their logo signatures.
The School of Medicine and the Betty Irene Moore School of Nursing are part of the Health System sub-brand. For more information, see the Health System’s graphic standards and tools.
Guidelines for Use
Full color on light backgrounds, white through 20% gold, or other light color. Other backgrounds, contrast to mark must be equivalent or greater.
Full color REVERSE on dark backgrounds 100% 295—black. Other backgrounds, contrast to mark must be equivalent.
Monochrome on white.
Monochrome on light background.
Monochrome on dark background.