Training Resources

Advance your skills

Interested in growing your career as a communications professional in higher education? Here is a sampling of the resources available to you.


UC Davis employees have access to thousands of books online, including marketing titles, from Books 24x7. To learn more, visit the Staff Development and Professional Services website.


UC Davis Extension

UC Davis Extension offers courses in digital marketing, including content marketing, SEO and social media.

Monthly Communications Training

Attend this half-day workshop to learn the basics of crafting your message for media and the public. Limit of 10 participants per workshop. Led by Strategic Communications.


AMA Symposium for the Marketing of Higher Education

Every November, the American Marketing Association offers the Symposium for the Marketing of Higher Education, which offers the latest thinking in integrated marketing and branding specific to higher education.

Confab Higher Ed

Confab Higher Ed is a two-day content strategy conference for higher ed marketing and communications professionals. Learn, share and talk shop with other people in higher ed who care about content.

CASE Connect West

CASE District VII’s annual advancement conference has been rebranded Connect West. Build networks with peers in educational advancement, including professionals in alumni relations, communications, development and marketing. Connect West 2018 will be held in March.

HighEd Web

The HighEd Web Association hosts an annual conference for web developers, marketers, designers, and writers who work at colleges and universities. The association publishes an online journal, Link, for higher-ed web professionals. Interested in sharing your knowledge and experience? Link has an open call for contributors.

Peer-shared resources