UC Davis has launched a $2-billion philanthropic fundraising campaign, “Expect Greater: From UC Davis. For the World.” Inspired by the overall UC Davis brand, “Outgrow the Expected,” the campaign brand’s language and visuals are specifically designed for development communications.
We’ve created a comprehensive style guide so all campus communicators can easily produce compelling development communications to meet campaign goals. In addition to the guide itself, this web page offers language and visual resources as a one-stop shop for all campaign branding tools.