Handling UC Davis logos

The UC Davis Wordmark and the Athletics Marks are not made of fonts. They are are customized artwork designed by professionals. Never try to recreate them. To use UC Davis marks in your work, download only approved artwork files. 

Basic Guidelines

  • Use only the electronic logo files provided by Strategic Communications.
  • Scale the files proportionally.
  • Keep all elements of the logo together as a unit.
  • Maintain the minimum size standards.
  • Keep the university colors.
  • Follow the wordmark color guidelines.
  • Keep the logo prominent.
  • Contact Strategic Communications with questions about the proper use of the logo.


  • Try to recreate the logo.
  • Add names or other type.
  • Use the wordmark as part of a larger mark.
  • Stretch, squash or otherwise distort the logo.
  • Add or take away graphic elements.
  • Make the logo too small.
  • Put the logo over busy patterns, backgrounds or colors that obscure the readability of the logo.
  • Split the wordmark or exchange the colors in the expanded wordmark.

Graphic: examples of what not to do

Use in Body Copy

The UC Davis Wordmark should not be inserted in body copy or headlines. When the university name appears in copy on first mention in a publication, use the campus’s complete name: University of California, Davis. In subsequent mentions, use UC Davis set in type. (See the UC Davis Campus Style Guide).


For all applications, the UC Davis Wordmark and extended wordmark must be used in the colors and color combinations specified. Both marks are also available in one-color, black versions for use in newsprint and other black and white applications.

UC Davis Wordmark color combinations

Graphic: examples of appropriate color usage for the campus wordmark

Color and Contrast in Unit Signatures

In the following examples we have used the signature for the College of Biological Sciences, as the School and College Signature is the most complex in terms of contrast. Color designations for unit name and UC Davis Wordmark apply to all three types of Unit Signature.

Full color on light backgrounds, white through 20% gold, or other light color

With other backgrounds, the contrast to mark must be equivalent or greater.

Graphic: Color UC Davis logo on white background

Graphic: Color UC Davis logo on light gold background

Full color REVERSE on dark backgrounds 100% 295—black

With other backgrounds, the contrast to mark must be equivalent.

Graphic: Color UC Davis logo on blue background

Graphic: Color UC Davis logo on black background

Monochrome on white

Graphic: Monochrome UC Davis logo on white background

Monochrome on light background

Graphic: Monochrome UC Davis logo on light gray background

Monochrome on dark background

Graphic: Monochrome UC Davis logo on dark gray background

Minimum size

The UC Davis Wordmark should be reproduced at a reasonable size to maintain legibility in all media. The standard wordmark must be at least 1-inch wide for all uses — print, web, embroidery, etc. For print, the expanded wordmark (with "University of California" below the wordmark) must be at least 1.5 inches wide. For web, embroidery or other non-print uses, the expanded wordmark must be at least 2 inches (150 pixels) wide.

Graphic: examples of minimum sizes for the campus wordmark

Surrounding space requirements

A prescribed amount of clear space around the wordmarks should be maintained at all times. No other type or graphic element may appear within the prescribed clear space.

The unit of measure is a square equal to the height from the baseline to the top of the initial “U” in the wordmark. The light gold area in the diagram represents the amount of space that must be maintained between the wordmark and any other element, including the edge of a page.

Minimum surrounding space requirements for the wordmark:

Graphic: Shows minimum surrounding space requirements for the wordmark

There are exceptions to the space and size requirements. For example, the wordmark on business cards, lapel pins or large banners may be positioned closer to the edge of the piece. Good design judgment should be employed according to the use.