Our Social Media Approach

Whether you are new to social media communications or a seasoned pro, the following is a helpful guide to building and maintaining a successful social media channel on behalf of a UC Davis department or group.

Part 1: Social Media Values

Start with a solid foundation, regardless of technology changes.

Part 2: Where to Start

Set your team up for success by starting with research and a plan.

Part 3: Account Creation and Maintenance

Set up your social media account the right way.

Part 4: Build Engaging Content

Creatively engage your audience.

Part 5: Community Engagement

Putting the “social” in social media.