Our Social Media Approach Whether you are new to social media communications or a seasoned pro, the following is a helpful guide to building and maintaining a successful social media channel on behalf of a UC Davis department or group. Part 1: Social Media Values Start with a solid foundation, regardless of technology changes. Part 2: Where to Start Set your team up for success by starting with research and a plan. Part 3: Account Creation and Maintenance Set up your social media account the right way. Part 4: Build Engaging Content Creatively engage your audience. Part 5: Community Engagement Putting the “social” in social media.