Unit Signatures

Unit Signatures are the only approved logos to represent campus units with few exceptions.

There are three types: the Standard Unit Signatures, the School and College Signatures and the Center and Institute Signatures.

Uniformity

All unit signatures combine the UC Davis Wordmark with unit names according to set conventions. This includes signatures for schools and colleges, for administrative and academic units and for centers and institutes. All fonts, colors, size and spatial relationships are based on templates and must not be altered.

Hierarchy

All UC Davis unit signatures have two levels and a third, optional level. All marks contain the UC Davis wordmark in the top position. The second level position is for the name of the unit to be identified by the signature. The third position is used to provide additional organizational context if needed.

Most signatures with three levels will reflect the same order as an organizational chart. The following examples all represent the fictitious unit, the Department of Clarity.

1.  The Department of Clarity in the second position under the UC Davis wordmark.

Unit signature showing only one level below the UC Davis wordmark


2. The Department of Clarity in a three-level mark in organizational chart order, with its parent unit, the Hypothetical College in the second position. 

Unit signature showing three levels of hierarchy in org chart order


3. The Department of Clarity in a three-level mark in inverted order. Here it has been determined that the audience would benefit from seeing the unit's name in the dominant position, but its relationship to a larger entity is necessary but not as critical to convey. In this case the third level must reference the correct relationship between the entities.

Unit signature showing three levels of hierarchy in inverted order

The exact language of the third line is not mandated only that the relationship is clarified.
It could also be worded:
... In the Hypothetical Colllege;
... A Departmemt of the Hypothetical Colllege;
... A unit of the Hypothetical Colllege

 

The three types of unit signatures

1. School and college signature

The 10 schools and colleges have optional graphics attached to their signatures. These are a finite, consistent set of marks. This set only applies to the top level identity of a school or college.

College of Biological Sciences SignatureCollege of Letters and Sciences Signature

Units within Schools and Colleges can only use their parent entity’s icon if the name of the school or college appears in second position under the UC Davis wordmark. See the three options for Biomedical Engineering within the College of Engineering, below. The Engineering icon can only appear in the first example.

Biomedical Engineering signature with college name and icon

Biomedical Engineering signature with college name in inverted hierarchy and no icon

Biomedical Engineering signature without college name or icon

 

2. Institutional unit signature

This mark is used for most units on campus, including all academic and administrative units. This includes marks for units within a school or college that do not feature the name of the school or college in the primary position under the horizontal rule. In the example below, the signature for the Department of Chemistry’s Chemistry Computer Lab does not feature the College of Letters and Science icon, because Department of Chemistry is in the primary position beneath the horizontal rule.

Examples of standard unit signatures

 

3. Center and institute signature

These are the newest type of UC Davis mark. Outward-facing, centers, institutes and a limited set of other units serve as a kind of public “front door” to the university and have unique branding needs. Their signatures include the UC Davis Wordmark, the center or institute name and an optional, custom graphic mark. This convention is slightly less formal than the other two types of signature, and should not be used without permission from Strategic Communications.

Icons for centers and institutes must be unique, simple, memorable. They must also be sophisticated and elegant enough to represent UC Davis in the best possible light. These icons should not contain complex illustrations, photos, words or letterforms. We require that all new marks be reviewed for approval by Strategic Communications.

Tahoe Environmental Research Center signatureCoastal and Marine Sciences Institute


Color and contrast in unit signatures

In the following examples we have used the signature for the College of Biological Sciences, as the School and College Signature is the most complex in terms of contrast. Color designations for unit name and UC Davis Wordmark apply to all three types of Unit Signature.

Full color on light backgrounds, white through 20% gold, or other light color

With other backgrounds, the contrast to mark must be equivalent or greater.

College of Biological Sciences mark: Full color on white background

College of Biological Sciences mark: Full color on light background

Full color reverse on dark backgrounds 100% Aggie Blue—black

With other backgrounds, the contrast to mark must be equivalent.

College of Biological Sciences mark: Full color REVERSE on blue background

College of Biological Sciences mark: Full color REVERSE on black background

Monochrome on white
College of Biological Sciences mark: Monochrome on white background
Monochrome on light background

College of Biological Sciences mark: Monochrome on light gray background

Monochrome on dark background
College of Biological Sciences mark: Monochrome on dark gray background