The marks that represent UC Davis are as follows, in order of hierarchy:
- The UC Davis Seal
- The UC Davis Wordmark
- Unit Signatures
- School and college signatures
- Standard administrative and academic signatures
- Center and institute signatures
- Sub-Brand logos
- Initiative and Non-Academic Program marks
Repro Graphics is Strategic Communications’ official partner in creating wordmarks. Any marks created independent of Repro Graphics must be approved by Strategic Communications.
The UC Davis Seal is the most formal university asset. It is reserved for chancellor-level communications and official acknowledgment of courses completed or work performed at UC Davis. Any other use must be reviewed and approved by Strategic Communications.
This is the only approved seal for UC Davis. It should not be recreated or acquired from a web page.
No alternate seals may be created.
The UC Davis Wordmark is the most common identifier of UC Davis and appears alone or in a “lockup” with other graphics and text.
This is to be the only official UC Davis wordmark. Alternates should not be created. Outside of this treatment, "UC Davis" should only appear in text so no impression of an alternate logo can be perceived.
The unit signature system is the only approved way that the UC Davis Wordmark can appear as part of a larger mark. There are three types of signatures (shown above, left to right): The Standard Unit Signature, which is the most common; the School and College Signature, which is a standard signature with a campus-approved graphic attached; and the Center and Institute Signature, which is a secondary type of signature specific to these unique campus entities.
Sub Brands are rare exceptions to standard logo policy. They must be designed under the supervision of Strategic Communications. Units with a pre-existing marketing effort built around a nonstandard mark may be grandfathered in. Otherwise, units must demonstrate a public-facing or retail mission or other business need that cannot be addressed within the official identity program.
Marks for Initiatives and Non-Academic Programs represent activities but not units. A unit like Transportation Services would have a standard unit signature, whereas Go Club, a non-academic program that Transportation Services runs, has a distinct mark. This system does NOT incorporate the UC Davis Wordmark but must observe typographic and color standards.