Resources

Shared Social Media Management Tools

Our team has worked to negotiate special contract prices with the following social media management and monitoring tools that are available for campus partners to take advantage of.

  • Brandwatch. Brandwatch is an enterprise-level analytics tool that processes public online mentions of UC Davis, including mentions on Twitter, Facebook, blogs, Reddit, websites, and other online media. The data is aggregated into dashboards that allow your team to quickly identify trends and insights, deepen your understanding with your audiences, and glean an understanding of how your organization is being discussed online.

  • Brandwatch for Students. (Free for UC Davis Students!) Students at UC Davis get access to Brandwatch trainings and data for three months for free to use for assignments, studies and market research. If you do any research on UC Davis, drop us a line! We would love to learn about your project!

  • Hootsuite. Hootsuite is an enterprise-level social media management tool that provides a platform for social media communicators to draft, schedule, manage, measure and report social media content. The platform provides workflow management, community management and engagement, all in a single, secure platform.>

  • Mish GuruMish Guru is currently the only tool on the market that manages Instagram and Snapchat stories with a dashboard of analytics, monitoring capabilities and the ability to produce and schedule your stories.

Email Sallie Poggi at sapoggi@ucdavis.edu for pricing and details.
 

UC Davis social media takeovers

Interested in your department, college, student group or as an individual taking over the UC Davis Instagram and/or Snapchat account? Fill out this takeover request form and our team will be in touch! Check out some of our favorites student takeovers on YouTube for inspiration.
 

Snapchat Geofilters

Learn how to create and submit a custom location-based overlay that you can apply to your snaps and how you can send it to our team to upload on our campus-wide filters. 
 

Social Media cover images

Give your UC Davis Facebook and Twitter channels a fresh look with seasonal, cropped-to-platform cover photos.

 

UC Davis Zoom background images

Insert some UC Davis style into the background of your Zoom calls with this collection of iconic scenes from campus and UC Davis California locations. Click for more instructions on how to use on Zoom and a library of images