From Labs to Lives is a university-wide campaign led by Strategic Communications to show how federally funded UC Davis research improves lives.
Access the Toolkit
The full toolkit is available here in a Box folder. Login required.
Inside you'll find:
- Logo files
- Email signature template
- Video graphic assets
- Social media access
- And more
The campaign highlights the connection from what researchers do to what their work achieves, highlighting personal stories that demonstrate real-world outcomes for individuals, families, and communities. Through coordinated storytelling and targeted outreach, the campaign builds public trust, strengthens federal support, and amplifies the UC Davis research voice.
Primary Objectives
Build support for federally funded research
Elevate personal impact stories
Reconnect with featured researchers
Activate campus communicators to share and expand the campaign
Campaign Audiences
Primary: Federal & state policymakers; science/health advocates
Messaging strategy: Show ROI of federal investment in UC Davis researchSecondary: Media, higher-ed professionals, research community
Messaging strategy: Elevate reputation and inspire peer institutionsTertiary: UC Davis faculty, staff, students, alumni
Messaging strategy: Build pride and encourage storytelling participation
Tactics and Calls to Action
The campaign will use a variety of tactics to reach audiences including:
Social media posts
Paid digital advertisements
Editorial and news stories
Online video
This toolkit for campus communicators
Primary Call to Action
The above efforts will drive viewers to the main campaign web page for the From Labs to Lives: https://www.ucdavis.edu/research/labs-to-lives. Communicators can (and should) use the abbreviated URL (ucdavis.edu/labs-to-lives) especially where the viewer may need to write or remember the URL, rather than simply clicking it.
Secondary Calls to Action (on the From Labs to Lives website)
The primary call to action is intended to promote campaign awareness and drive traffic to the website. There, digital audiences ready to take additional action will find several ways to do so. They include:
Learning more at the broader Stand Up for UC campaign site
(https://www.universityofcalifornia.edu/get-involved/stand-up-for-uc)Signing up for the From Labs to Lives newsletter
Donating to support the campaign
Sharing their stories about how UC Davis research has improved their lives
Toolkit
Access the Toolkit
The full toolkit is available here in a Box folder. Login required.
Inside you'll find:
- Logo files
- Email signature template
- Video graphic assets
- Links to Canva templates
- Sizzle reel
- Social media access
- Strategic Campaign Brief
- SiteFarm assets
- YouTube video links
Links to resources for communicators via Canva:
Email signature template for Outlook users:
A Microsoft Word file of the above email signature can be downloaded, filled in with your information, and copy/pasted into your signature block in Outlook.