Interior of the UC Davis bookstore with branded hats and shirts visible

UC Davis Crafter’s Program

Overview

UC Davis has embarked on a new program to benefit the local craftsperson. We believe this program will provide crafters with an opportunity to use their creativity without infringing the University’s Trademarks, while still allowing the University to maintain the integrity of its brand. We also hope that this program will be used by local entrepreneurs to test the market, before entering into a broader retail license with the University through the Collegiate Licensing Company (CLC).

UC Davis students receive a discounted fee in the initial year. Please ensure that you include on the application form that you are a current student.

Outlined below are some of the elements that are incorporated into the Crafter License Program:

  • Items must be hand-made; no commercially manufactured items are allowed.

  • If anticipated sales exceed 500 units or sales revenue exceeds $2,500 in one year, for more information on the licenses available through the University’s licensing agent, CLC.

  • A Crafter’s License allows for sales to individual consumers only, not via wholesale or a third-party retailer.

  • *Sales may not be conducted through retail stores.

  • A Crafter’s Licenses are only available to in-state individuals.

  • A $100 licensing fee will be charged by the University on an annual basis for gross sales up to $2,500 per year.

The Crafter is required to bear all risk in respect of the articles and hold the University harmless. The Crafter may wish to purchase product liability insurance.

Licenses are valid for a twelve-month period and may be renewed at the sole discretion of the University.

Upon execution of a license and receipt of the licensing fee, an Officially Licensed Collegiate Craft certificate will be provided by University for display by the Crafter. Holograms are not currently available to craft products due to costs.

If interested, please complete the Crafter’s License Request Form. The application form should be completed and submitted together with an image, photograph, or sample of the proposed product to Office of Trademark Licensing at the address below or emailed to sclicensing@ucdavis.edu.

Once the samples are reviewed and approved, a Crafter’s License Agreement will be sent to the Crafter for review and signature. This License Agreement should be returned with a check or money order made payable to “UC Davis” and sent to: Senior Licensing Manager, UC Davis, Strategic Communications, Mrak Hall, Suite 334, Davis, CA 95616.

*Please note that in accordance with University policy, no solicitation of sales may be made on campus at tailgate events. In some instances, sales through UC Davis Stores may be permitted, although UC Davis Stores is not obligated to sell products licensed through this program.

Thank you for your support of UC Davis.

Contacts: grace.mount@clc.com