Interior of the UC Davis bookstore with branded hats and shirts visible

Trademarks and Licensing

UC Davis Trademarks and Licensing's primary roles are to protect and promote the UC Davis brand.

Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. The UC Davis Trademark Licensing program was established to ensure these marks and symbols are used properly.

 

Primary roles of UC Davis Trademarks and Licensing

  • Keep: UC Davis Licensing's primary roles are to protect and promote the UC Davis brand.
  • Keep: Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. The UC Davis Trademark Licensing program was established to ensure these marks and symbols are used properly.

  • Add: The revenues brought into the department help support scholarships and athletic programs.

 

Campus Promotions

  • Blue and Gold Fridays
  • Each Friday Aggie fans everywhere are encouraged to show their support for UC Davis worldwide and wear their favorite UC Davis gear. Make sure to tag @UCDavis on all social channels

 

UC Davis Campus Traditions

  • First Year Field Storm
  • Kiss the Egghead
  • Blue and Gold Fridays
  • Grad Cap Contest
  • Pajamarino
  • Picnic Day
  • The Roundabout Watch
  • Fluffy Therapy (dogs, sheep, llamas)
  • Doxie Derby
  • Sunset Fest / Lawntopia / Whole Earth Festival

 

Retail Locations

  • You are an Aggie and you're proud to wear the blue and gold. But where do you go to get Aggie items when you are nowhere near Davis? Below are some places you can check out to get your color on. And be sure to Look for the Label. All officially licensed Aggie products return a portion of the proceeds to support the university.
    • Online Retailers
    • Brick and Mortar Locations
      • UC Davis Stores

        • 225 E Quad Ave, Davis, CA 95616

        • 630 2nd Street, Davis, CA 95616

    • Dick's Sporting Goods
      • 8214 Delta ShoresCir S, Sacramento, CA 95832
         
    • Costco

      • 2299 BRONZE STAR DR WOODLAND, CA 95776-5409

      • 1600 Expo Pkwy, Sacramento, CA 95815

      • 7981 E Stockton Blvd, Sacramento, CA 95823

      • 7400 Elk Grove Blvd, Elk Grove, CA 95757

      • 1051 Hume Way, Vacaville, CA 95687

      • 5101 Business Center Dr, Fairfield, CA 94534

    • Target

      • 4601 2nd St, Davis, CA 95618

      • 2185 Bronze Star Dr, Woodland, CA 95776

    • Bubble Belly
      • 340 G St STE C, Davis, CA 95616