Primary roles of UC Davis Trademarks and Licensing

UC Davis Trademarks and Licensing's primary roles are to protect and promote the UC Davis brand.

Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. The UC Davis Trademark Licensing program was established to ensure these marks are used properly. The revenues brought into the department help support scholarships and athletic programs.

Retail Locations

• You are an Aggie and you're proud to wear the blue and gold. But where do you go to get Aggie items when you are nowhere near Davis? Below are some places you can check out to get your color on. And be sure to Look for the Label. All officially licensed Aggie products return a portion of the proceeds to support the university.

Online Retailers:

• UC Davis Stores

• UC Davis NIL Store

• UC Davis Athletics Sideline Store

• Kyle Cavan

• UC Davis Amazon Store

• Lost Pattern

• Egghead Collection

Brick and Mortar Locations:

• UC Davis Stores:
  225 E Quad Ave, Davis, CA 95616
  630 2nd St, Davis, CA 95616
   
• Dick's Sporting Goods:
  8214 Delta ShoresCir S, Sacramento, CA 95832
   

• Costco:
  2299 Bronze Star Dr, Woodland, CA 95776-5409

  1600 Expo Pkwy, Sacramento, CA 95815

  7981 E Stockton Blvd, Sacramento, CA 95823

  7400 Elk Grove Blvd, Elk Grove, CA 95757

  1051 Hume Way, Vacaville, CA 95687

  5101 Business Center Dr, Fairfield, CA 94534

• Target:
  4601 2nd St, Davis, CA 95618
  2185 Bronze Star Dr, Woodland, CA 95776
   
• Bubble Belly:
  340 G St STE C, Davis, CA 95616

UC Davis Campus Traditions

• First Year Field Storm
• Kiss the Egghead
• Blue and Gold Fridays
• Grad Cap Contest
• Pajamarino
• Picnic Day
• The Roundabout Watch
• Fluffy Therapy (dogs, sheep, llamas)
• Doxie Derby
• Sunset Fest / Lawntopia / Whole Earth Festival