Aggies Script Mark

About Spirit Marks

As part of Strategic Communications’s effort to keep our brand assets up to date, we are retiring some older spirit marks and introducing new ones. Spirit marks should be for internal use, celebratory purposes and promotional items. It should not be used for external audiences or official communications and materials.

A general note on usage

No spirit mark should be used as a stand-alone identifier or as part of the identity of a campus unit, department or program. The UC Davis wordmark should be used as the primary logo in all official university communications and materials to represent the academic campus, academic units and departments, programs and initiatives. See the Logos page for further guidelines on university logo and mark use.

Use on promotional items

If you plan to use the Spirit Marks on promotional items, such as t-shirts, water bottles, etc. you must contact a licensed vendor to do so. In addition, if you are interested in using the Spirit Marks on items intended for retail, please contact the Marketing Unit at marketing@ucdavis.edu.

Aggies Script Marks Usage Guidelines

Recommended mark and background color combinations

Aggies Script solid marks may be used ONLY in the following colors (specs are on the color palette):

  • Aggie Blue
  • Aggie Gold
  • Rec Pool
  • Tahoe
  • Gunrock
  • Bodega
  • Golden State
  • Sunflower
Aggies script mark in gold

OK on white 

Aggies script in gold on dark background

Aggie Gold on dark or Aggie Blue background

Aggies script mark in white on dark background

White on dark or Aggie Blue background 
Aggies script in blue on light background

Aggie Blue on light or Aggie Gold background

Aggies script in blue

OK on white 

 

Aggies Script outline marks must be used ONLY in the color combinations shown below. 

Aggies script in blue with gold outline

OK on white if large enough (not recommended)

Aggies script mark in blue with gold outline on dark background

Aggie Blue fill with Aggie Gold outline on dark or Aggie Blue background

Aggies script mark in blue with white outline on dark background

Aggie Blue fill with white outline on dark or Aggie Blue background
Aggies script mark in gold with blue outline on light background

Aggie Gold fill with Aggie Blue outline on light or Aggie Gold background

Aggies script mark in gold with blue outline on white background

OK on white