PART 3: Account Creation and Maintenance

Part 3: Account Creation and Maintenance

All that planning is really going to pay off. Now you are ready to get building by setting up your profiles and platforms.

Follow our UC Davis policy.

Make sure to follow the UC Davis policies about account creation, naming and logo usage. We have a whole page on that. Set up your channel handle and profile name, username, URL, bio, cover image and profile photo. Save the email, login, password and phone number associated with your account in a secure place.

Complete your bio.

Don’t look like a bot! Your profile and bio are the welcome mats, so complete the bio information in full. Use the “about” section to tell potential new followers why they should follow you, link to your website and use relevant hashtags.

Make it seamless.

Make sure your profile name, profile image and handles are the same, or as similar as possible, across platforms. It’s easier for you, your marketing and your audience.

Use the right image sizes.

Make sure your profile cover images look the best on desktop and mobile by using the right sizes:

  1. Facebook profile and cover specs
  2. Twitter profile photo and header image specs
  3. LinkedIn profile and photo specs
  4. Instagram profile picture specs and tips
  5. YouTube profile icon and banner image specs.

You can also use approved and pre-cropped cover images.

Keywords are key.

Keep your social media bio profiles up-to-date with keywords that are relevant to your unit, your topic of interest and your audience. This will help move your profiles up when individuals are searching for the services you provide.

Register your social media accounts.

Once your UC Davis affiliated social media account is created, please register it through this simple form to get your account listed in the campus social media directory. The directory only lists active social media accounts associated with programs, departments and units on campus. It does not list individuals or student clubs.

Continue to Part 4: Build Engaging Content

Go back to Part 2: Where to Start