Trademark Licensing

An interior of the bookstore with branded hats and shirts

Doug's 3 Main Categories: Learn about Licensing, Campus Use and Need a Supplier?

HOMEPAGE

  • Our Primary Roles
    • To protect and promote the UC Davis brand.
  • (Intro Paragraph)
    • Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. The UC Davis Trademark Licensing program was established to ensure these marks and symbols are used properly.
  • Learn About Licensing
    • Licensees can learn more about how to identify with UC Davis. (link to Licensees Page)
  • Campus Use
    • Learn about how UC Davis departments and Registered Student Organizations can get licensing approval. (link to Campus Use Page)
  • Need a Supplier?
    • Access a list of licensees who have been officially licensed for all of your logo merchandise needs. (link to Find a license page)

LICENSEES

  • Since UC Davis first opened in 1908, we’ve been known for standout academics, sustainability and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment and society.
  • Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. Decades ago the UC Davis Trademark Licensing program was established to ensure these marks and symbols are used properly.
  • Business wishing to utilize UC Davis trademarks should be aware of University trademark licensing policies and procedures.
  • Apply For License
    • Any person, business or organization with an interest in marketing products bearing the trademarks of UC Davis need to first obtain a license through the Collegiate Licensing Company (CLC). There are two types of licenses available with UC Davis offered through CLC, a Standard license, and an Internal license. Learn More (link to Apply For License page)
  • UC Davis Trademarks
    • Learn more about which trademarks UC Davis owns and protects. (link to UC Davis Trademarks page)
  • Style & Branding Guidelines
    • Learn more about retail and university brand standards. (link to style and branding guideline page)
  • Frequently Asked Questions
    • What information should I know about UC Davis?
      • Location: Davis, CA
      • Conference: Big West, Big Sky
      • Mascot: Gunrock
      • Founded: 1908
      • Enrollment: 35,000
      • Alumni: 249,000 +
      • Websites: ucdavis.edu ucdavisaggies.com health.ucdavis.edu
      • Licensing Agency: The Collegiate Licensing Company (CLC)
    • How do I access UC Davis graphics?
      • Active licensees in good standing are able to access UC Davis graphics through CLC
    • How does UC Davis handle artwork submissions and reviews?
      • All licensee product designs must be submitted for review and approval prior to production, marketing or sales activities can begin. All product designs must be submitted via CLC's Brand Manager 360 online portal. It is essential that licensees follow this procedure to ensure UC Davis trademarks are being used properly. During the week, we will respond to artwork approvals within 48 hours.
    • What are UC Davis' social responsibility requirements for licensees?
      • As part of our ongoing efforts to ensure that all UC Davis licensed products are made in socially compliant factories and that all workers are treated fairly, UC Davis follows the UC Code of Conduct for Trademark Licensing, in addition, UC Davis is a member of both the Fair Labor Association (FLA) and the Worker Rights Consortium (WRC). Our minimum and non-negotiable requirement is that all UC Davis licensees sign the UC Code of Conduct for Trademark Licensing and seek and receive membership in the FLA and adhere to its code of conduct. For more detailed information, please review the Social Responsibility page.

CAMPUS USE

  • Since UC Davis first opened in 1908, we’ve been known for standout academics, sustainability and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment and society.
  • Over the history of UC Davis, symbols, icons, traditions and trademarks have come to represent the UC Davis community. Decades ago the UC Davis Trademark Licensing program was established to ensure these marks and symbols are used properly.
  • UC Davis departments and registered student organizations should be aware of University trademark licensing policies and procedures.
  • Registered Student Organizations & Clubs
    • In order to safeguard UC Davis intellectual property and satisfy the university’s graphic standards, registered student organizations and clubs planning to display university trademarks for campus merchandising programs or promotions review and approval from the UC Davis trademark licensing office. (link to Registered and Student Organizations page)
  • University Departments
    • In order to safeguard UC Davis’ intellectual property and satisfy the university’s graphic standards, campus units planning to display university trademarks for campus merchandising programs or promotions requires review and approval from the UC Davis Trademark Licensing office. All merchandising activity must be sourced from a company licensed with UC Davis. For a complete list of university licensees, please see the Find A Licensee page. (link to Find A Licensee page)
  • Find A License
    • Only officially licensed manufactures with UC Davis may reproduce items bearing the university name, logo(s) and other trademarks and indicia. Access a list of licensees for all your logo merchadise needs. (Link to Find A Licensee page)
  • UC Davis Trademarks
    • Learn more about which trademarks UC Davis owns and protects. (link to UC Davis Trademarks page)
  • Trademark Infringement
    • Learn more about trademark infrigement about how to avoid it. (link to Trademark Infringement page)

SOCIAL RESPONSIBILITY

  • As part of our ongoing efforts to ensure that all UC Davis licensed products are made in a socially compliant factories and that all workers are treated fairly, UC Davis follows the UC Code of Conduct for Trademark Licensing. In addition, UC Davis is a member of both the Fair Labor Assocation (FLA) and the Workers Rights Consortium (WRC). (link to UC Code of Conduct for Trademark Licensing policy page on UCOP) (link to FLA website) (link to WRC website)

FREQUENTLY ASKED QUESTIONS

  • What are the official school colors for UC Davis?
    • The official school colors are blue and gold. For UC Davis blue use PMS 295, for UC Davis gold use PMS 117.
  • What qualifies as a trademark, logo or symbol?
    • Any mark, name, symbol, nickname, abbreviation, word, mascot, slogan, insignia, uniform, or landmark that is associated with UC Davis and is distinguished from any other university, team, or organization.
  • What are UC Davis’ trademarks?
    • Please visit the UC Davis Trademark page for review.
  • What is a licensee?
    • A licensee is a person, company, or organization who has been granted the right, under legal agreement, to use UC Davis trademarks.
  • Who must be licensed?
    • Any person, organization or business that wishes to use UC Davis’ name, logos, marks, indicia or verbiage on any product must have a license prior to production and distribution. This includes businesses that sell to university departments, campus organizations and student organizations that use the product for fundraising.
  • How long does it take to obtain approval from UC Davis?
    • A decision on any license request will depend on the nature and extent of the use being applied for, the number of trademarks involved, the number and diversity of products for which the trademark or trademarks will be used and other possible factors, such as whether the university believes there is a need to seek legal advice on the application. Please anticipate 3-4 weeks for completion of the Standard license application
  • Where do I find a licensing application?
    • See Apply For License
  • Do I have to submit art for approval?
    • Yes, always. Student organizations/club sports , university departments, and intercollegiate athletics must submit artwork for approval. Licensees will submit artwork through CLC’s Brand Manager 360 portal.
  • What does UC Davis do if unlicensed merchandise is discovered in the marketplace?
    • The university is committed to protecting and preserving its trademarks rights. Any commercial use of university marks without a trademark license is addressed promptly, by legal action if necessary.
  • How does UC Davis ensure products are manufactured in an approved facility?
    • UC Davis follows the UC Code of Conduct for Trademark Licensing. In addition, UC Davis adheres to the Fair Labor Association (FLA) and Workers Rights Consortium (WRC). Please review Social Responsibility for additional details.
  • How can I tell if a product is officially licensed?
    • Look for the “Officially Licensed Collegiate Product” label or hologram. Retail licensees are required to include the CLC graphic, hangtag, or holographic sticker with each licensed product. This serves as a notice to consumers that the merchandise is approved for sale by the university.

Campus Use/University Departments

  • Merchandise and/or Promotional Items
    • In order to safeguard UC Davis intellectual property and satisfy the university’s graphic standards, registered student organizations and clubs planning to display university trademarks for campus merchandising programs or promotions review and approval from the UC Davis trademark licensing office.
    • All merchandising activity must be sourced from a company licensed with UC Davis. For a complete list of UC Davis licensees, please see the Find A License page. (link to Find A Licensee page)
    • Examples of merchandising activity includes:
      • Sales of products for fundraising programs
      • Sales of products to group members or staff
      • Sales of products to any third party
      • Promotional product giveaways
  • University Department Identity Guidelines
    • A logo or wordmark is a standardized graphic representation associated with an institution, organization, or business. When used consistently, it helps create a clear and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with the institution.
    • The UC Davis wordmark and leaning horse may be widely used by the UC Davis community, while the university seal and athletics logos are available for more selective use.
    • A standardized signature system provides options for university units to combine a unit name with the wordmark or with the wordmark and leaning horse.
    • The following guidelines have been created to assist departments in knowing how to use university trademarks on merchandise and/or promotional items. (For an overview of the appropriate use of marks and signatures in various types of communications, see the reference chart (this on marketing toolbox
    • (Visuals will be added)
  • Steps for Approval
    1. Contact a UC Davis licensee and begin your project with the licensee.
    2. Licensee will then submit your artwork to the UC Davis Trademark Licensing office for review and approval.
    3. Follow up with either the licensee you are working or the UC Davis Trademark Licensing office for the status of your order.
    • Questions? Please call or email the UC Davis Trademark Licensing office at 530-752-8676 or trademarks@ucdavis.edu
  • Requirements
    • University trademarks may not be altered and all merchandise must include the department’s name and/or logo prominently on the product.
    • Departments should adhere to the university brand standards as instructed by UC Davis Strategic Communications (link to marketing toolbox)
  • Printed Materials
    • A university department may use the university logos in printed material without seeking prior permission from the UC Davis Trademark Licensing office, however, it is important to use the marks correctly. A full description of UC Davis brand standards can be found at: (uc davis marketing toolbox)
  • UC Davis Trademarks
    • A trademark is a distinctive design, graphics, logo, symbols, words, or any combination thereof that uniquely identifies a business and/or its goods or services, guarantees the item's genuineness, and gives its owner the legal rights to prevent the trademark's unauthorized use.
  • Examples of Trademarks
    • Trademarks can be displayed in many forms. The list below pairs a type of trademark with a UC Davis example. *Note that these are not the only trademarks registered to UC Davis.
      • Word (UC Davis)
      • Phrase (Go Ags)
      • Symbol (Running Horse logo)
      • Design (Gunrock caricature mark)
      • Color (Blue and Gold)
      • Group of letters or numbers (UCD)
      • Primary University Trademarks (show visual)
      • Athletics Trademarks (show visual)
      • Other university marks (show visual)
  • UC Davis Trademarks
    • Examples of university trademarks include any graphic representation relating to the following:
      • University of California Davis
      • UC Davis
      • UCD
      • GoAgs
  • Official Colors
    • The official colors of UC Davis are Blue and Gold.
      • For reproduction and embellishment purposes, please use the following:
        • Blue: PMS 295
        • Gold: PMS 117
        • Grey: PMS Cool Grey 4
  • Trademark Infringement
    • Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). Infringement may occur when one party, the "infringer," uses a trademark that is identical or confusingly similar to a trademark owned by another party in relation to products or services that are identical or similar to the products or services that the registration covers. An owner of a trademark may commence legal proceedings against a party that infringes its registration.
  • Frequently Asked Questions
    • How does my club/organization or department get approval for a t-shirt design?
      • Please see the following pages as it relates to your club/organization or department. There you will find the steps you need to take to seek approval to produce your t-shirt.
    • How do I order t-shirts and/or other merchandise?
      • A licensed vendor must be used for all campus merchandise, whether for department use, promotional giveaways or for fundraising resale. Once you have obtained the appropriate approvals, your licensed vendor may manufacture your product.
    • When and why do I need approval to use UC Davis logos?
      • Anytime you wish to use a university trademark on merchandise that identifies or is associated with UC Davis it requires approval by the UC Davis Trademark Licensing office. UC Davis must control and monitor the use of its brand or risk losing its rights to use its trademarks as unique identifiers of UC Davis.
    • Do I need permission to use university logos for my marketing publications?
      • You do not need permission from the UC Davis Trademark Licensing office to use university logos on marketing materials. However, it is advised that student organizations/clubs check with their advisors prior to printing of the materials. University departments should also consult with their department communicator or with UC Davis Strategic Communications before production.