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Brand Communications Guide
Brand Communications Guide
Information, guidance and resources for UC Davis communicators
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Brand Guide
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UC Davis Wordmark
Unit Signatures
Colors
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Design Elements
Messaging
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Voice and Tone
Writing Tips
Creative Manifesto
Checklist
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Outgrow Campaign
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UC Davis Rebrand Event 2020
Desktop Wallpapers
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Email Signatures
Expect Greater Campaign Brand Guide
UC Davis Health Graphic Standards
UC Davis Athletics Brand Guide
Tools and Resources
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Forms
Editorial Style Guide
Enterprise Tools
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COVID-19 Communications Assets
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Department Guides
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Social Media
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Channels and Directories
Our Social Media Approach
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Part 1: Social Media Values
Part 2: Where to Start
Part 3: Account Creation and Maintenance
Part 4: Build Engaging Content
Part 5: Community Engagement
Best Practices
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How to Sunset an Account
Privacy, Security and Legacy
Social Media Accessibility
Best Practices by Platform
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Facebook Best Practices
Instagram Best Practices
LinkedIn Best Practices
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Twitter Best Practices
Wikipedia Best Practices
YouTube Best Practices
Policy and Guidelines
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Social Media Policy
Commenting Policy
Resources
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Zoom Background Images
Snapchat Custom Geofilters
Social Media Covers — Seasonal
Web
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Best Practices and Policies
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Accessibility Requirements
Search Engine Optimization
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Campus Calendar
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Requesting an Account
Public Calendars
Promoting Events
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Calendar Submission Forms
Photography
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Best Practices
Photography Framework
Stock Photography
Research Lab Photography
Video
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Best Practices
Interview Tips
Stages of Video Production
News
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Best Practices
Writing an Op-Ed
Resources
Working with News & Media Relations
Editorial Style Guide
Executive Communications
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Chancellor Gary S. May Bio - Short
How to Introduce Chancellor Gary S. May
Licensing
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Learn About Licensing
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Admissions Cycle
Communicating with Students
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